40%
More consultation requests
2.8s
Drop in bounce rate
Top 3
Local search ranking
The Challenge
Knights needed a website that reflected their standing as a serious corporate law firm without feeling cold or inaccessible. The existing site lacked clear practice area pages and made it difficult for potential clients to understand the firm's scope.
What We Did
Brand Alignment
We worked closely with the firm to translate their brand values into visual language — typography, spacing, and colour choices that project authority while remaining approachable.
Practice Area Architecture
Each practice area was given its own structured page with clear service descriptions, relevant case examples, and direct contact CTAs to reduce friction for prospective clients.
Conversion Optimisation
We implemented a consultation booking flow with minimal steps, increasing form completions and reducing drop-off from the services pages.
Project Details
- Client
- Knights
- Industry
- Legal Services
- Year
- 2024
- Services
- Web DesignDevelopmentContent Strategy
Tech Stack