1.1s
Avg. page load
3×
More inbound inquiries
100
Lighthouse score
The Challenge
Midmac needed a web presence that could hold up under the scrutiny of international buyers and partners. The previous site had no clear value proposition, slow load times, and no structure to support lead generation across multiple product categories.
What We Did
Discovery & Strategy
We mapped out the buyer journey for international trading clients and identified the key trust signals — certifications, product range, and contact clarity — that were missing from the old site.
Design & Information Architecture
We built a clean, authority-first layout with dedicated product category pages, a prominent credentials section, and a contact flow optimised for inquiry volume.
Performance & Launch
The site was built on Next.js with static generation for sub-second load times, deployed with full on-page SEO and structured data for product listings.
Project Details
- Client
- Midmac Trading
- Industry
- Trading & Commerce
- Year
- 2024
- Services
- Web DesignDevelopmentSEO
Tech Stack