WCAG AA
Accessibility standard
35%
Increase in bookings
4.9★
Patient satisfaction
The Challenge
Spire needed their digital presence to match the standard of care patients experience in person. The challenge was building a site complex enough to serve multiple hospital locations and dozens of specialties, while keeping the patient journey clear and stress free.
What We Did
Patient Journey Mapping
We mapped every entry point — from symptom search to specialist booking — and designed the site structure around how patients actually look for private healthcare, not how the organisation was internally structured.
Multi Location Architecture
We built a scalable location and specialty system that lets each hospital maintain its own presence under one unified brand, with consistent UX across all pages.
Accessibility & Trust
Healthcare requires a higher standard of trust. We implemented WCAG 2.1 AA accessibility standards, clear credential displays, and a booking system that removes friction at every step.
Project Details
- Client
- Spire Healthcare
- Industry
- Private Healthcare
- Year
- 2024
- Services
- Web DesignDevelopmentUX Strategy
Tech Stack